Take Your Business from Concept to Cash Flow
Mike doesn’t have an MBA and you won’t hear him talking about being disruptive, leveraging assets or changing paradigms. He is, however, the co-founder of co-CEO of BIGGBY COFFEE®, a fast-growing $300 million-dollar coffee franchise with 350+ locations.
At a time when there’s a lot of confident-sounding start-up advice from academics or ultra-wealthy tycoons, Mike’s remarkable life journey from minimum-wage barista to business leader has given him a very different outlook.
His perspective on business—shaped spending the last 23 years helping hundreds of people open and operate successful coffee shops—provides a much-needed road map for today’s entrepreneurs so they can turn their ideas into a profitable reality.
Grind offers a practical guide to starting a new business by skipping past the MBA and going right to the nuts and bolts of building a successful, self-sustaining company.
Filled with down-to-earth anecdotes, common-sense strategies, proven ideas and powerful calls to action, Grind provides the insight and expertise aspiring entrepreneurs need to turn their start-up dreams into positive-cash flow businesses.
If Mike’s business philosophy can be distilled down to its essence, it would be this: Be brave. Be humble. Be thoughtful. Be aware of others. And be yourself.
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Take the Grind Score
So you always wanted to be an entrepreneur? Let’s see if you have the chops. Take this quiz and be brutally honest with your answers.
The Legend of the Squirrel: They don’t even try to remember where they hide their nuts, and they hide enough so that when they start looking, there are so many around that they are bound to find enough to sustain themselves.
The legend of the cowboy: They don’t care what anybody thinks. They are who they are, and tough shit if it doesn’t work for you.
Combine the two and you get the Cowboy Squirrel – and you have two of the most important characteristics to be successful in your business.
Cash is the absolute lifeblood of your start-up. There is no time to waste when it comes to generating revenue.
If you need people to think you’re a big deal, start-up life will be a struggle.
The only source of accountability you have is the performance of your business.
If you try to be all things to all people, you will end up being nothing to everyone.
Your mission is to be the best at delivering your core product. Everything else is ancillary.
The customer can smell mediocre, can taste marginal, can sense apathy. If you are only kind of doing your best, it simply won’t work.
Your business is more than your relationship with your customers. It is about your relationship with anyone your business touches.
More content related to GRIND can be found in the Classroom